Sharing behaviour

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This project is part of Sharing Cities Sweden, a national programme for the sharing economy in cities.



Sharing economy initiatives are being implemented around the world with the prospects of offering sustainable solutions to cities. However, there is a lack of knowledge regarding the underlying reasons for (non-) adoption, scaling and mainstreaming among users. This strategic project will develop behavioural economics experiments that will test, examine and generate policy recommendations to advance urban sharing economy initiatives in Sweden. This will be done by utilising international insights and establishing collaboration with scientific experts in Spain. With a strong focus on users and cities, the strategic project will seek to increase understanding of cognitive, motivational and contextual factors affecting decision-making processes and choices in urban sharing initiatives. Behavioural interventions (e.g. via social norms, choice settings, goal commitment) targeting the adoption of urban sharing initiatives will be tested and impacts analysed. Building upon a multidisciplinary team of researchers, the strategic project will provide policy recommendations for improvements, scaling and mainstreaming of urban sharing initiatives in Sweden.

Project leader: Luis Mundaca, Lund University
Project partners: International Institute for Industrial Environmental Economics (IIIEE), Lund University (leading partner) and Chair of Environmental and Energy Economics (CEEE) at University of Seville.
Total project budget3 800 000 SEK
Applied for funding: 1 800 000 SEK
Project duration: 2019-01-01 – 2020-12-31
Type of project: Innovation project
Keyword: behavior, lifestyle, attitude, values, energy, sharing services, sharing economy, sustainable development


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