Sharing business models 

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This project is part of Sharing Cities Sweden, a national programme for the sharing economy in cities.


This project will use the ‘ecologies of business models’ framework, which builds on a metaphor of ecological dynamics in natural ecosystems, to advance understanding of how new business models reinforce existing ones or jeopardize them. It will do this via an empirical focus on digital platforms. Digital platforms (e.g. such as Uber, Citymapper, Zeelo, Mobike) have the potential to disrupt current systems of provision in relation to urban development. Individual platforms operate according to various business models. The operation of multiple digital platforms within a city, thus, allows us, through comparison between cities, to understand the emerging ecologies of business models. This will help us to assess the real impact of new business models by understanding the interlinkages between business models in multiple cities. For example, to what extent does a car sharing business model reduce the environmental impact of personal mobility, or boost them? This strategic project aims specifically to provide an empirical testing ground for the conceptual advances around the ‘ecologies of business models’ framework. It seeks to comparatively analyse ecologies of business models in Gothenburg, Malmö, Stockholm and Umeå (Sweden) and also in Manchester (UK).

Project leader: Nancy Bocken, Lund University
Project partners: International Institute for Industrial Environmental Economics (IIIEE) (leading partner), University of Manchester and Sustainable Consumption Institute & Manchester Business School
Total project budget: 1 700 000 SEK 
Applied for funding800 000 SEK
Project duration: 2019-01-01 – 2019-12-31
Type of project:
Innovation project
business models, cooperation, start-ups, sharing services, sustainability, digital solutions

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Information is updated continuously during the project period

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Information is updated continuously during the project period