Smart and climate aware food store for the consumers of tomorrow

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The project will explore how to nudge more people into consuming food in ways that are smarter for the environment and for our climate. The aim is to understand how environment related information about different food products, combined with smart approaches (nudging) can shift consumer behaviours.

Project leader: RISE (Research Institutes of Sweden), Britta Florén
Project partnersRISE Agrifood and Bioscience (Research Institutes of Sweden), Mat.se AB, Gothenburg School of Business, Economics and Law, Gothenburg Municipality
Total project budget: 600 000 SEK
Applied for funding300 000 SEK
Project duration: 2018-09-01 – 2019-08-31
Type of project:
Pre-study
Keywords
Nudging, Consumption, E-commerce, Food, Purchasing behaviour, Climate impact, Innovation

Related content from the project:

Information is updated continuously during the project period

News about the project

Information is updated continuously during the project period